Engineering × Validation × Distribution

Builders Who Sell

Essays, breakdowns, and field notes on product validation, sales mechanics, and why technical founders who understand distribution win.

By Edu @Ezekwesili_
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I've watched engineers build brilliant things nobody bought. I've watched mediocre products with great distribution dominate markets. The pattern is always the same — the gap between building and selling is where most products die. This site exists to close it.

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